Simple, honest food

THIS IS IT is a coffee shop concept which is positioned to offer people living in modern, upwardly mobile and thriving cities and districts simple, delicious, no-fuss, real and authentic food in a warm, welcoming, homey and modern environment. This can be your crispy morning croissant, or a cup of your favorite cappuccino, the everyday salad or hearty sandwich that gives you the feeling of home.

THIS IS IT is food without the fancy tricks.